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Contact: Jeanette E. O'Toole

949.833.3822

JOToole@Intgmktg.com

Stars and Stripes Bloom at Carlsbad Flower Fields

Popular Southern California Tourist Attraction Showcases America's Natural, Colorful Beauty

CARLSBAD, Calif. (April 22, 2002) - Conjuring up patriotic sentiments from passers-by, a brilliantly-hued American flag waves in the wind. Red, white and blue-violet flowers strategically planted on a 300 by 170 foot hillside pay tribute to the United States.

This artful display was created using colorful flowers from The Flower Fields® at Carlsbad Ranch. During the spring, over 150,000 visitors enjoy the springtime bloom of 50-plus acres of world renowned Giant Tecolote Ranunculus. Doubling as a robust working ranch and tourist attraction in Southern California, The Flower Fields shows off America's natural beauty.

New for 2002 is the matured All-America Rose Selections Garden, Walk-of-Fame Garden, several demonstration gardens of Flower Fields branded annuals and perennials and the completed Color Project, an ambitious art-meets-nature program.

"We want to broaden the horticultural experience where people can see all kinds of different flower species and learn how to incorporate color into their own gardens," says Michael Cardosa, general manager of The Flower Fields at Carlsbad Ranch.

The All-America Rose Selections (AARS) test garden and Walk-of-Fame garden cover more than 3,000 square-feet, and eventually will grow to 6,000 square-feet as new varieties become available from year to year.

Other highlights include The Flower Fields® Theme Gardens, which will showcase a new product line of Flower Fields branded flowering garden plants. The Theme Gardens will highlight the more than 1,400 branded alliance cultivars, including seed and vegetative annuals. Each garden illustrates how color can be used in the home landscape.

To encourage visitors to enhance their home and gardens with The Flower Fields flowers, The Flower Fields has once again partnered with Armstrong Garden Centers where visitors can shop and purchase Flower Fields brand products in its 33,000 square-foot facility located at the site.

The Flower Fields® at Carlsbad Ranch is open for spring through May 12, 9 a.m. to 6 p.m. Cost is $5 for adults, $4 for seniors, $3 for children 3 to 10 and $10 for a season pass. Admission for children 2 and younger is free. Complimentary parking and new restroom facilities are provided for guests' convenience.

 

The Flower Fields® Carlsbad, California
info@theflowerfields.com