FOR IMMEDIATE RELEASE

Contact: Jeanette E. O'Toole/Liz Wilkins
949.833.3822
JOToole@Intgmktg.com
LWilkins@Intgmktg.com

Experience The Flower Fields

California Attraction Offers Beauty and Serenity With 50 Acres of Flowers

CARLSBAD, Calif. (October 30, 2003) – Celebrating 50 years of displaying rejuvenating, springtime Tecolote Giant ranunculus flowers, The Flower Fieldsâ at Carlsbad Ranch invites visitors young and old to experience a sanctuary of natural beauty this March. 

The Flower Fields’ 50-plus acres of blooming hills transform the seaside landscape into rows of rainbows, offering a place to explore abundant floral color. The famed “Color Project” display gardens emulate works of art and offer relaxing areas to experience the mood-boosting qualities of garden color. Now in its third year, Patricia Patterson’s “An Enclosed Garden” and Gary Lang’s “Chance Garden—a work in progress,” offer a look at gardens as they mature. While enjoying reflecting pools, blooming trellises, and color variety, visitors become subjects of a living canvas.

“The Flower Fields exists as a working farm for growing and selling bulbs to local markets, but the ranch truly thrives by offering its beauty to the community as a place for enjoyment and relaxation. The fields, exhibits, and events offer a rejuvenating alternative to the drone of city life,” says Michael Cardosa, general manager of The Flower Fields at Carlsbad Ranch. “The field attractions have evolved over the years to include great escapes.  Whether through wagon ride tours or themed gardens and color inspiration, people can feel like they are in another world.”

Colorful features include the All-America Rose Selections (AARS) Garden and Walk-of-Fame. The AARS garden offers more than 50 rose garden varieties and includes over 100 varieties of the American Rose Society’s award-winning miniature roses. The AARS Walk of Fame displays an abundance of over 173 rose garden award-winners since 1940. The Flower Fields is one of four AARS test gardens in California selected for its climate and growing standards. To ensure performance in the region each year, The Flower Fields displays new roses from various rose breeders to test for disease resistance, color, fragrance and endurance.

The Flower Fields’ Theme Gardens enhance the relaxing ambiance of the fields with unique flowers and color composition. The gardens, showcasing new product lines of Flower Fields branded flowers and plants, highlight the more than 1,400 branded alliance cultivars, including seed and vegetative annuals.  These themed gardens include a quaint cottage garden, cutting garden, sun garden and shade garden, illustrating how color can be used to create a tranquil home landscape.

The Flower Fields brand is comprised of a marketing alliance between The Paul Ecke Ranch, the world’s leading grower of poinsettias and annuals, Yoder Brothers, Goldsmith Seeds and Plants and Fischer USA. To encourage visitors to enhance their home and gardens with The Flower Fields flowers, The Flower Fields has once again partnered with Armstrong Garden Centers, where visitors can shop and purchase Flower Fields brand products in its 33,000 square-foot facility located at the site.

Open to the public seven days a week from 9:00 AM to 5:00 PM from March 13-April 3, and 9:00 AM to 6:00 PM from April 4-May 9, The Flower Fields® provides free parking, restroom facilities, and handicapped accessibility for the convenience of our guests. Cost is $7 for adults, $6 for seniors and $4 for children.  Group tours are also available at an additional cost.  For more information, please call the information hotline at 760.431.0352 or visit the Web site at www.theflowerfields.com.

 

The Flower Fields® Carlsbad, California
info@theflowerfields.com