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FOR IMMEDIATE RELEASE Contact: Jeanette E. O'Toole 949.833.3822 JOToole@intgmktg.com
Color Comes Alive at Carlsbad Flower Fields Popular Southern California Tourist Attraction Offers, Culture, Nature and Art for 2002
CARLSBAD, Calif. (December 14, 2001) - A sea of striking, colorful flowers blankets the coastal hill like a handcrafted quilt. This artful display is created by the springtime bloom of the 50-plus acres of world renowned Giant Tecolote Ranunculus at The Flower Fields® at Carlsbad Ranch. The attraction stimulates all the senses including the heart and soul of the over 150,000 visitors who visit during the peak season of ten weeks between March and May. Doubling as a robust working ranch and tourist attraction in Southern California, The Flower Fields shows off America's natural beauty. As if the awe-inspiring ranunculus are not enough to inspire dreams of color, The Flower Fields expects to extend this year's blooming season until late May, providing flourishing gardens and community activities. New for 2002 is the matured All-America Rose Selections Garden, Walk-of-Fame Garden, an introduction of several demonstration gardens of Flower Fields branded perennials and the completed Color Project, an ambitious art-meets-nature program. "The Flower Fields is a working farm, one of a few in North American that allows visitors to stroll the fields and commune with nature," says Michael Cardosa, general manager of The Flower Fields at Carlsbad Ranch. "We want to broaden the horticultural experience where people can see all kinds of different flower species and learn how to incorporate color into their own gardens." The All-America Rose Selections (AARS) test garden and Walk-of-Fame garden cover more than 3,000 square-feet, and eventually will grow to 6,000 square-feet as new varieties become available from year to year. The Walk-of-Fame rose garden, possibly the first of its kind anywhere in the world, features each of the 173 AARS winners since 1940. The Flower Fields is one of four AARS gardens in California selected for its climate and growing standards to ensure performance in the region. Each year, The Flower Fields will display new roses from rose breeders to test for disease resistance, color, fragrance and endurance. An ambitious feature of the attraction, The Color Project, premiered in spring 2000 to commission nationally recognized artists to use flowers as a colorful art medium. The program debuted with Patricia Patterson's "An Enclosed Garden", offering a range of artistic expression that encompasses reflecting pools, blooming trellises, aviary sanctuaries and new plant varieties. The second feature, a color study entitled "Circles and Cycles, A Chance Garden", by New York-based painter Gary Lang, will be in full splendor during the 2002 season. Other highlights include The Flower Fields® Theme Gardens which will showcase a new product line for Flower Fields-branded flowering garden plants. The Flower Fields brand is comprised of a marketing alliance between The Paul Ecke Ranch, the world's leading grower of poinsettias and annuals, Yoder Brothers, Goldsmith Seeds and Plants and Fischer USA. The Theme Gardens will highlight the more than 1,400 branded alliance cultivars, including seed and vegetative annuals. The gardens include a newly created butterfly garden, a cottage garden, cutting garden, sun garden and shade garden. Each garden illustrates how color can be used in home landscape. To encourage visitors to enhance their home and gardens with The Flower Fields flowers, The Flower Fields has once again partnered with Armstrong Garden Centers where visitors can shop and purchase Flower Fields brand products in its 33,000 square-foot facility located at the site. The Flower Fields at Carlsbad Ranch is open to the public seven days a week from 9:00 AM to 5:00 PM on March 2 - April 6, and 9:00 AM to 6:00 PM on April 7 - May. Cost is $5 for adults, $4 for seniors and $3 for children (ages 3 - 10).
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The Flower
Fields®
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Carlsbad,
California